Successful companies need both Enterprise Resource Planning (ERP System) and Customer Relationship Management (CRM Software) to operate effectively in the competitive landscape.
CRM Software for business
Customer relationship management (CRM) software is used by sales, marketing and business development professionals.
Common features include in CRM Software:
- Manage customers and their purchasing behavior
- Identify business opportunities and new sales leads
- Streamline the sales process and reduce repetitive work
- Automate marketing processes, e.g., email or online advertising campaigns
- Manage social media accounts and campaigns
- Facilitate better support for current customers
Benefits of CRM Software fir your business
Get more leads, close more deals, and do more faster.
- Move deals faster by tracking customer information in one place
- Generate more profit by using lead management software (i.e. CRM)
- Drive customer engagement by automating
- Actively tracks and manages customer information.
- Connects your entire team from any device.
Your sales team gets more selling time and stays productive; your business retains more customers
Also Read: How Generate Leads for Business
ERP Software for business
Enterprise Resource Planning (ERP) software assists with every aspect of a business operations.
It encompasses sales and marketing, human resources, accounting, manufacturing, order management, distribution and more.
Common features include in ERP Software:
- Product and purchase planning
- Manufacturing and delivery planning
- Inventory management
- Shipping and payment
- Supply chain management
- Marketing and sales
- Customer relationship management
Benefits of ERP System for Business
- Enhanced Business Reporting
- Better customer service
- Improved Inventory Costs
- Implementation project planning
- Improved business data security
The types of businesses that benefit the most from ERP
The versatile nature of ERP software allows companies across industries to implement solutions based on their business needs. Major industries that use ERP include:
- Professional Services
- Industrial Services
- Service Business
- And more
How to Decide Which Is Best for Your Business
Determining where to apply the organization’s resources is guided by these integration outcomes. Other, less direct outcomes can tip the scale, as well.
For some organizations and IT groups, a single platform is easier to maintain and troubleshoot, since it involves a single service contract from a single provider.
Many organizations are finding that workflows proceed even more smoothly with a fully integrated platform.
5 Questions You Should Ask During Your CRM / ERP Software Demo
- Can You Meet My Specific Business Requirements?
- Will this Streamline Important Tasks?
- Do My Business Process Have to be Adapted?
- What is My Management Burden Like?
- What is the Total Cost of Ownership?
Reasons to Integrate Your CRM with Your ERP :
When these two systems are separate, you’re not getting a full view of your customer. And when customers call your sales department to find out the status on an order, valuable time is wasted as the sales person contacts the back office, or tries to figure out an unfamiliar ERP system.
Here are three of the biggest benefits to linking CRM and ERP systems:
1. They provide better opportunities for mobile applications.
A technician in the field does not have time to log into CRM and look up customer information, then pull up details about past orders and pricing from ERP. So these systems are in one platform, valuable information is now at the technician’s fingertips.
2. They assist with internal controls.
All of the data your team members need will be in the CRM system, which helps eliminate information silos. It also keeps employees out of systems they don’t need to be in (such as a salesperson going through the accounting system), just to find out details about a payment or quote.
3. They boost business intelligence.
CRM has an opportunity forecast online, while ERP shows historical data, lagging indicators, and past orders. When your team has easy access to all of this information, they will be able to forecast more accurately.
Both customer relationship management (CRM) and enterprise resource planning (ERP) are powerful tools. But combined, they give your company full access to both front-office and back-office activities.