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Mobile devices aren’t just for calling or texting. The smartphone is becoming an important tool for shoppers.
How Mobile Apps Can Benefit Your Business
1. Increased Brand Presence :
Developing a Mobile App can significantly improve the brand image of your company. Your customer will not have to remember your brand name and logo, but they will have a free access to it through the application installed on their smartphones. This will improve brand loyalty and with high quality content, enforces your customers to open up the application on a regular basis.
2. Cultivate Customer Loyalty :
Convenience and good service are two main factors that make customers stick with your business and give you loyalty. If your customers enjoy the mobile experience over dealing with slow loading websites, they’ll want to use your app again. When you offer unique privileges to your customers like convenience, easy communication, exclusive discounts, and simple navigation, there’s no doubt you’ll gain their loyalty.
3. A Direct Marketing Channel
The mobile apps can bring a lot of information (such as geographical and demographics locations) to your business about your clients. The most important use of the mobile app is, business owners can offer a lot of information such as
- Product Specifications
- News Feeds
- Prices
- New Features
- Special Rates
- Promotions
- Services
So, the business owners can know the preferences of certain clients and develop strategies that will meet the requirements precisely.
4. Increases Sales
By using promotions and offers, customers are continuously motivated to buy from you. You can use push notifications to directly contact all the users of the app so they are aware of any special offers that may be in place — even using geolocation to contact customers who are close by.
5. Increased Accessibility
Accessible organizations are perceived more positively in today’s world. The Accessibility of your organization will not only appeal to customer but can also make a real difference in the world.
6. Better Customer Service
With mobile apps, businesses have the opportunity to interact with their customers in real time. Your customers may have something to say—a review, a suggestion, or even perhaps a complaint–about your products.
With mobile apps, businesses have the opportunity to interact with their customers in real time. Your customers may have something to say—a review, a suggestion, or even perhaps a complaint–about your products.
7. Easy payment options
Using apps, customers are also given the option to make mobile payments using payment technologies within their phones — this can also improve loyalty by creating an automated loyalty point per purchase, which again increases the motivation to buy.
Good businesses never end buyer-seller relationships immediately after purchase; for a business to run well, the customer needs to be given a chance to say what he wants to.
Mobile Site vs Mobile App – Which is best for your business?
Pros of Mobile Application –
Push Notifications:
The notifications are of two types: push and in-app notifications. They both are exciting alternatives for communicating with app users in a less intrusive manner.
Push notifications allow a business to send a message or a notification on a mobile device, irrespective of the place and time. This helps a business to keep a customer updated about the news, offers, deals etc.
Personalization :
A mobile app offers greater personalization as compared to mobile websites. An app publisher can include an easy-to-access payment system, location alerts, and better options for user’s convenience.
Customer Loyalty Feature
Every business generally offers some reward point to its potential customers. A mobile app allows the business to offer a reward system to its dedicated customers. This, in turn, attracts more customers and eventually adds to the business growth.
Making Use of Mobile Device Features
Mobile apps have the advantage of utilizing features of a mobile device like camera, contact list, GPS, phone calls, accelerometer, compass, etc.
Ability to Work Offline
It is probably the most fundamental difference between a mobile website and an app.
Users Spend More Time on Apps
Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.
Apps Can Work Faster Than Websites
A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps.
