SEO or PPC? Which One is better for Your Business

Organic Traffic or Paid Advertising : Both of the options are fantastic but one needs to understand the difference. SEO is time consuming & changing process while PPC is quick & result-oriented.


SEO – Search Engine Optimization

SEO stands for Search Engine Optimization and what it does is enhancing the quality and quantity of website traffic. It does this through several methods; one of them is increasing the visibility of the web page to its users.

SEO: Improve your organic traffic

Read More : Which Campaign Is Better For You

Why SEO?

  • SEO is an effort to alter how you rank in the Search Engines by looking at aspects such as link popularity and Page Rank.
  • These ranks appear on the main search engine result page instead of the box as in case of PPC links those appear in the box.
  • Many people like SEO method as compared to PPC because it is free and they have not to invest here in this online marketing campaign.

What are the pros and cons of organic traffic from search engines?


Visibility in search engines for your targeted keywords puts your business in front of potential customers in much the same way as if you were to advertise, and it drives brand awareness.


Visibility around commercial search terms and informational queries related to your business area can have a positive branding benefit. Your brand can become associated with and trusted by searchers who are asking questions as they conduct the research that will lead to a purchase. You can become an authoritative voice around a given topic.

Credibility and trust:

Having your site return in the organic results can influence your perceived credibility with an audience looking for your services. Many users skip ads and trust organic results more highly. Being visible gives your business that all-important stamp of approval. 

Website traffic:

Increasing website traffic provides you with more opportunities to drive awareness of your business and educate a prospect as to why they would buy from you.

Cost per click:

Traffic from organic search is freeā€¦ sort of. Developing that visibility will take time and effort (money), but there is not a direct charge for each impression or click.

Return on investment (ROI):

Organic search engine traffic can provide an improved ROI over traditional forms of paid media and certainly improve upon PPC.


While SEO is neither cheap nor easy, it will generally be more cost-effective than all other marketing tactics for delivering brand awareness and relevant traffic to your website.

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PPC – Pay-per-click

PPC stands for Pay-per-click, which is a mechanism that allows advertisers to pay a fee each time the