Pay-Per-Click Advertising

Pay-per-click (PPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

SEO or PPC? Which One is better for Your Business


Organic Traffic or Paid Advertising : Both of the options are fantastic but one needs to understand the difference. SEO is time consuming & changing process while PPC is quick & result-oriented. SEO – Search Engine Optimization SEO stands for Search Engine Optimization and what it does is enhancing the …

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Which strategy should I choose, Inbound marketing or Outbound marketing?

Inbound marketing or Outbound marketing

It’s important to test different tactics, techniques and strategies to determine what works for you. A good start would be to determine who your ideal customer or buyer. Consider a few things when deciding inbound vs outbound marketing strategy. What is your budget?How soon do you want to see results?Quality …

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